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In courser of Eng 102, I learned how to write effectively and efficiently to persuade my target audience, My assignment is project proposals in which I present my ideas that would transform society. To start my writing, what readers I want to reach that narrows down the scope of audience to increase my efficiency in doing research. Next, what purpose I will convey to my audience that enables me to decide what sort of sources I will seek to demonstrate my ideas, to prove my creditability. Last but not least, the genre convention I use in my writing.