![]() Definition of Marketing Analytics, models, and metrics Marketing analytics is a process to gather data, analyze, and report for the purpose of marketing. Or to be defined more clearly, marketing analytics is the state of techniques and tools that provide actionable insight in business. Techniques means model such as spreadsheet that gives a decision tool and metrics performance indicators that monitor the growth of business. Metrics helps monitor the situation and diagnose problem while model represents relevant information to helps decide on the course of actions. |
AuthorRebellious head, crazy about challenges, changes, passionate about writing. That's all about the author. Archives
July 2018
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