![]() After creating content, you put it in your Tweet feed to publish to your own audience. Maybe, one of your audience re-tweets it, then you are in front of your audience's audience. The increase in your audience may come up. ![]() The Oxford dictionary defines it as: the benefits or opinions are generally held about someone or something. However, from the corporate perspective, it is defined based on five key aspects which are summarized as follows: ![]() We've described some of the advantages and disadvantages of social media listening relative to other forms or marketing research. Social media provides us with access to vast amounts of consumer conversations, giving marketers the ability to listen to and see what consumers are sharing, in particular, social media provides the following insights: ![]() Choosing platforms is a critical step in developing your social media strategy. If you have a great content, but you are sending your content through a wrong channels, you won't be able to reach and engage with the right people.The figure below provides a framework for making platform decision. ![]() How can we design content to keep people reading or watching to the end of a message where there is a call to action? One way to keep people engaged is to tell a story. Think about the advertisement that you just watched. The goal of advertisement is to create an emotional connection with a viewer which might inspire action. Let's watch a video "Can't protect them from oil spill" (1) by Dawn Dishwashing Liquid. This advertisement is effective because it tells a story. What's a story? ![]() In our busy world, take a minute and think about all of the brand and marketing-related messages that we are exposed to in a single day. A question is that how can we make sure that customers see, comprehend, and engage with our content? To answer this question, let analyse how consumers psychologically processes the messages they encounter on social media. ![]() We've talked about what an influencer is and some of general characteristics of an influencer. Next is how we can identify influencers and in what situations they will be most effective in spreading our content. Let consider the following two points when selecting an influencer. ![]() We've known that people engaging conversations about their consumption experiences, brands, and products withing their networks and communities. How then can the brand become a part of those conversations? While we know a broad demographic market, what is the appropriate network to target with our social media efforts? and how can we gain access to that network? Often we can engage with a network by using influencers. Influencers can be effective in getting our messages distributed via social media. There are at least two reasons why messages from influencers are more effective than sponsored posts. |
AuthorRebellious head, crazy about challenges, changes, passionate about writing. That's all about the author. Archives
July 2018
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