Publicis Group's Strategic Communications and Engagement Firm has enhanced its integrated communications offering by hiring specialized talent to serve its dynamic content needs. The new hires will enable MSL group to provide clients with platform as well as format-specific content expertise to tell their story even more effectively and impactfully break through ever-increasing content clutter. Amit Misra, CEO, MSL India, said we were very cognizant of the fact that our industry evolves rapidly with new media formats and platforms which are leading to new media paradigm. Navigating through audience-platform complexity with right tools and talent is extremely critical to our promise to deliver integrated solutions. "We are confident that their specialized skill-sets and experience will enable us to raise the sophistication of our marketing leading services to the next-level," added Amit Misra.
Paris, 24 August 2017, MSL, a public relations network of Publicis Group, has been recognized by Stevie Award with its top award as the Most Honored Organisation of the Year in the International Business Awards. MSL won 55 awards across multiple categories, including PR, marketing, new products, company award and video. The wins include 14 Golden Stevie Awards ahead of any other organization for work done by offices from Canada, China, India, Japan, the U.S.A. and other countries for clients as diverse as The Home Depot, Huawei, and Marico Ltd., among others. It includes a win by North Strategic as Canadian PR Agency of the Year and two personal award for Erin Lanuti, Chief Influence Strategist, including a Stevie Bronze as Innovator of the year.
Thirty six of MSL's awards were from Asia and 19 from the U.S.A. ![]() For this original study by Tailwind they took over 100,000 Instagram posts during 3-month period and analysed the impact on engagement rate, follower growth, likes growth due to the change of posting frequency per week. There was a significant difference in engagement rates between those who post one in every single day and those who post one per week. The first surprisingly increases their engagement rates, follower growth and likes growth. Let's say you 1000 likes per month with your current posting schedule of every other day. It stands to reason that you should get around 2000 likes per month if you start posting every single day. One of the reasons that people have a fear that if they post more often the number of like and comment per post decreases. The chart below shows a result quite opposite of what people above think of the posting schedule. |
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July 2018
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