Publicis Group's Strategic Communications and Engagement Firm has enhanced its integrated communications offering by hiring specialized talent to serve its dynamic content needs. The new hires will enable MSL group to provide clients with platform as well as format-specific content expertise to tell their story even more effectively and impactfully break through ever-increasing content clutter. Amit Misra, CEO, MSL India, said we were very cognizant of the fact that our industry evolves rapidly with new media formats and platforms which are leading to new media paradigm. Navigating through audience-platform complexity with right tools and talent is extremely critical to our promise to deliver integrated solutions. "We are confident that their specialized skill-sets and experience will enable us to raise the sophistication of our marketing leading services to the next-level," added Amit Misra.
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July 2018
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